Camera verification (including personalized document matching) is becoming common through the print, mail, & packaging industries. Older used mailing equipment has been updated more and more with new camera verification attachments and software. Most new direct mail equipment either already has the ability to match mail, or it's very easy procedures to upgrade the unit.
The move towards computerized verification comes from two major trends within the market:
1 - An increased regulatory climate. More government regulations require companies to account for all documents or mailing pieces that explain to you their equipment. Especially in the insurance, financial, and healthcare industries.
2 - Increased focus on targeted marketing. Marketing products (whether they're printed, online, or via text messages) are increasingly targeted towards a certain audience. Such printed documents are far more expensive to create and they also include more personalized information 먹튀검증사이트. This trend causes it to be important to ensure each prospect receives the right material and that some sort of certifiable report can prove accuracy.
Adding camera verification to mailing equipment was once an expensive endeavor, but improved technology and "off the shelf software" has substantially reduced the cost to upgrade equipment and use camera verification systems for mail matching, inserter read-write, and OCR (Optical Character Recognition). It's now easier (and less expensive) than ever to generate reports to prove the accuracy of the job running during your mailing equipment and binding machines.
The most traditional method of verification is ensuring that all customer statements have successfully exited an envelope inserter. This is a simple matter of reading a successive number or decoding a personalized Intelligent Mail Barcode or IMB through a window envelope, and "checking off" each document that leaves the machine. If a document is removed or if you have a "double-feed", the report will show the missing document prior to the mailing is complete.
Other traditional examples include ensuring that two variable documents match each other within an envelope, matching a personalized document to the pre-printed address externally of an envelope, or matching bank cards or gift cards to personalized carriers.
But camera verification systems can now achieve this much more. Newer trends for output verification include:
Checking to ensure you will find no blank documents. This can happen throughout the printing process, but a camera can detect a clear sheet on folding equipment or other bindery equipment.
Checking for correct orientation On a Printed Page. If an operator merges two stacks of printed material, imagine if they place a number of pages upside-down or backwards? A camera system can detect this and stop a folder or several other little bit of finishing equipment.
Read-Write & Track. If you have a personalized document, page, or signature, and it's to fit an outer document that is also personalized, it's much simpler to print the surface material "on the fly" instead of pre-printing and matching.
They are only the end of the iceberg. Camera verification has turned into a powerful tool, capable of countless verification & reporting tasks. From logging files to sequencing to file auditing, the power is readily available. What's more, the purchase price for such camera verification equipment has fall substantially before years. To start verifying your jobs with camera systems, contact your mailing equipment vendor and learn what's designed for your specific budget.
